The Women in Business Events
The Energy Edit
The Energy Edit: Rituals, Rhythms & Rest for Women in Business
It’s not hustle - it’s self-trust!
Summary
Forget hustle culture, in this 2.5-hour masterclass, you'll learn how to craft a business rhythm that supports your energy, honours your natural rhythms, and finally feels like it fits.
We’ll move beyond rigid routines and to-do lists, and instead map out your week using mindset tools, micro-rest strategies, and rituals that fuel creativity, calm and clarity.
Whether you identify as neurodivergent or you're simply done with pushing through and burning out - this session will help you reclaim your time, trust your rhythm, and build a week that works with you, not against you.
What You'll Learn
How to identify your natural work rhythms
The mindset traps that lead to burnout
Tools for energy mapping and decision fatigue
Why ritual > routine—and how to create meaningful ones
Rest as a strategy (not a reward)
By the end of this workshop, you’ll have
A personalised Weekly Rhythm Map that aligns with your energy and business goals
Clarity on when (and how) you work best
A menu of rituals to anchor your days and spark motivation
Permission to stop forcing yourself into a productivity mould that doesn’t serve you
A refreshed sense of self-trust, calm, and confidence in how you run your week
What’s Included
2.5 hours of interactive, practical instruction
Hands-on mapping, mindset reflection, and energy tracking exercises
Post-workshop support
Gentle guidance with plenty of time for questions, sharing, and real talk
**If you are attending The Women in Business Collective Central Coast Conference, you will receive a discount of 30% off this master class, check your correspondence for your discount code.
Your Presenter
Jane Ekholm - The Jane Edit
Jane Ekholm is a passionate advocate for women in small business and a dedicated Virtual Assistant, mentor, and community builder. With over 30 years of experience in business administration, event management, and creative small business, Jane brings a deeply personal and empowering approach to helping women-led businesses streamline their operations, elevate their brands, and grow with purpose.
Since founding her Virtual Assistant business, The Jane Edit, in 2016, Jane has made a conscious decision to work exclusively with women - a choice that reflects her deep commitment to creating safe, supportive, and empowering spaces for female business owners. Her services - ranging from business administration, web design, marketing, event management to graphic design - are tailored to meet the unique needs of each client. Her goal is to provide seamless, high-quality support so women in business can focus on what they do best to succeed.
Beyond client work, Jane is committed to empowering other Virtual Assistants. As a qualified counsellor and experienced mentor, she helps women in the VA industry build confidence, develop essential skills, and cultivate the mindset needed for sustainable success. Jane is known for her warm, relatable approach and her unwavering belief in community over competition.
As co-founder of Newcastle Virtual Assistants, Jane has been instrumental in growing a vibrant and inclusive network of over 270 Virtual Assistants. Her focus is on fostering connection, collaboration, and collective growth for women navigating the complexities of running a remote business. Her leadership continues to bridge the gap between talented Virtual Assistants and the businesses that need them.
Through her mentoring, client support, advocacy and initiatives for connection, Jane continues to make a lasting impact on small businesses and Virtual Assistants alike. Her mission is to empower others to thrive in the ever-evolving digital landscape with confidence and purpose.
How to connect with Jane:
Mastering Canva Pro for Business
Mastering Canva Pro for Business
Learn branding, design and content creation. From basics to advanced features - create stunning graphics that convert!
Are you ready to take your business visuals from basic to brilliant? Join us for this hands-on workshop where you'll master Canva Pro, the powerful design tool that's revolutionising how businesses create content.
Perfect for: Business owners, entrepreneurs, and marketing professionals who want to create professional-looking designs without the designer price tag.
What you'll learn:
Set up your brand kit for consistent, professional content
Master essential design principles and Pro features
Create stunning social media graphics, documents, and marketing materials
Use advanced features like background removal and content scheduling
Develop practical skills through hands-on exercises
By the end of this Workshop, you'll:
✓ Feel confident creating any type of visual content
✓ Have a suite of branded templates ready to use
✓ Know how to maximise Canva Pro's features
✓ Save time with efficient design workflows
✓ Understand design basics for better visual impact
What's included:
2.5 hours of interactive instruction
Hands-on practical exercises
Resource workbook and cheat sheets
Template library access
Post-workshop support
No design experience necessary - just bring your laptop and creative spirit!
**If you are attending The Women in Business Collective Central Coast Conference, you will receive a discount of 30% off this master class, check your correspondence for your discount code.
Your Presenter
Emily Grover - Juniper Road
After completing a Bachelor of Business, double majoring in Marketing and Human Resources, Emily specialises in Digital Marketing. She finds her strength in showing her clients how to take a step back and look at the bigger picture, the wholistic view of a brand's presence in the digital world (and real world). Helping clients create strategic marketing plans for their business and identifying areas of opportunity to improve their reach and engagement.
Emily is passionate about planning and strategy and making life easier by thinking ahead. She also loves connecting and teaching people about anything within her skill set.
After having her second child in 2019, Em started her freelance business in 2020 and shortly after met Christine, and three years on in April 2023, Juniper Road was born.
Juniper Road are premium business support specialists, supporting small to medium-sized businesses Australia-wide. The team at Juniper Road consist of an amazing range of expertise that cover end-to-end business functionality.
Connect with Juniper Road
Website: juniperroad.com.au
Social Platforms:
Build Your AI Wingwoman
Build Your AI Wingwoman
Make AI write, think, and prioritise like your dream team - on demand.
Create the two crucial custom AI tools your business didn’t know it was missing - but won’t be able to live without.
In just one live, hands-on workshop, you’ll go from “AI-curious” to “AI-empowered”.
Together, we’ll complete a powerful, detailed branding exercise, and build two high-performing custom AI tools tailored to your brand, your clients, and your to-do list:
A Marketing Bestie that sounds like you and speaks directly to your ideal client
A Productivity Wingwoman that keeps you focused on the main thing, decisive, clear, and out of the weeds - all day.
There’s no code - and definitely no fluff. Just smart, custom-built tools, systems and processes that save you hours and make you feel like a genius.
Who this is for:
This is for you if you’re a:
Coach, consultant, service provider or creative
Business owner tired of AI giving you bland outputs that miss the mark
Smart woman ready to scale your business - not your burnout
Let’s be real...
If you think you’re a super-user because you’ve
mastered prompts in the chat,
you’re not a super-user - you’re a super-prompter.
Come learn the fastest, most powerful way to adopt AI into your business - by actually building the tools that run it alongside you.
What you’ll walk away with:
✅ A Brand Voice + Ideal Client Toolkit
Complete a detailed brand exercise in under an hour - that most businesses pay thousands for with a branding agency. Drop in your details, and generate a full brand voice profile and 3 ideal client avatars - complete with pain points, buying triggers, and language that connects.
✅ A Marketing Bestie
Your go-to AI tool that actually writes like you - for high-converting, human-connecting content, from captions and video scripts to emails to SEO optimisation.
Bonus: your own plug-and-play content prompt library to use directly with your Marketing Bestie. Never wonder how to get the best outputs again!
✅ Your Productivity Wingwoman
Cut decision fatigue, and stay focused on what matters most - not what your inbox or DMs are calling you to. This is your right hand assistant that works alongside you all day - to prioritise, delegate, execute and plan like the CEO you’re here to be.
* One user increased sales conversions by 40% in 4 weeks using this one productivity tool alone!
What you’ll need to attend:
A ChatGPT Plus account ($20 USD/month)
Complete the 1-hour pre-work module (details sent after registration)
Bring your laptop, branding document, content samples, and a core offer (all covered in the prework).
This ensures your AI tools sound like you, think like you, and are ready to use immediately.
🔥 Spots are limited to keep this experience interactive and personalised.
️Book your ticket now* and leave with two custom-built AI tools working inside your business - by the end of the session.
*To attend this workshop, you’ll need a ChatGPT Plus account and complete 1 hour of pre-work.
**If you are attending The Women in Business Collective Central Coast Conference, you will receive a discount of 30% off this master class, check your correspondence for your discount code.
How long is the workshop?
3 hours.
You’ll bring your branding document, your laptop, and your Chat GPT Plus account all set up.
On the day, you’ll build two powerhouse AI tools live with Kim’s guidance, test them, and walk away with them fully working in your business.
Can I get a recording?
Nope - and you won’t need one.
This is a live, high-touch session. You’ll be implementing in real time and leaving with your systems done.
Your Presenter
Kim Fernandez
Kim Fernandez is a launch strategist, AI educator, and founder of the AI Your Business Bootcamp.
Known for her sharp thinking, no-fluff teaching style, and human-first AI builds, Kim has helped hundreds of women create scalable systems using custom GPTs.
Her work blends systems, tech, current messaging and marketing strategy with powerful AI implementation. Kim’s on a mission to help more women develop smart AI systems to connect more deeply, save hours at work and become more effective in the new age of AI.
This is where smart, human-in-the-loop AI gets real.
